Get set, All-You-Can-Jet
After Woody, TGI Friday’s Facebook icon, proved that is possible gather nearly 1 million fans in months time, Jet Blue is flexing its muscle on Facebook with all-you-can-fly 1 year travel pass. With just short of 65,000 FB fans but over 1.5 million Twitter, Jet Blue is positioning itself for Facebook fan inflation. Prizes include:
- 8 weekly drawings for a pair of round trip flights
- Team Prize – One Jet Blue Getaway for Four
- Grand Prize – All-You-Can-Jet Pass for One Year
In addition, for every quarter million fans JetBlue gets on Facebook by Jan 31, 2010, they’ll add another Grand Prize of a one year pass. So probability of winning Grand prize is at best 4/750,000. Well, I guess the odds are still good considering the cost to enter is free.
Team prize is 4 round-trip tickets. Registration requires using Jet Blue’s Facebook application to invite 3 friends to join. If you don’t have a team, you can join others.
Given all the new Facebook changes in 2010, brands are hurrying to acquire more fans on facebook before it gets harder and more expensive. If you still don’t have a fan page on Facebook, you gotta hurry!
Tags: facebook campaign, social marketing, twitter
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