Social media input
- The Point of Need
- The influencer
- The Crowd
- The Competitors
- The Crisis
- The Campaign Effect
- The Inquiry/Question
- The Customer Problem
- The Compliment
- The Complaint
Social media output
- Sales Lead Acquisition
- Product Requirements
- Product Development
- Product Marketing
- Support
- Internal Knowledge
- Customer Feedback
- Rapid Sharing
- Executive Leadership & Visibility
- Branding