Video compiled by Steve Cunningham at http://www.polarunlimited.com
Summary:
- First 10 years of the internet is getting all the computers and devices on it, the next 10 years is getting people connected to it
- New Community Rules. Practical Steps
Step 1
10 things you should be monitoring according to Andy Beal:
- your name
- your company – include legacy name and abbreviations
- your products/brand – manage crisis and promote positive comments
- your executives – Bernie Madoff example
- your company spokes people
- your slogan and marketing message
- your competition
- your business partners and suppliers – constant, never ending background check
- your industry
- you clients – call them to congratulate them on their latest big news, makes huge difference in retention rate
Step 2: to blog or not to blog
6 technique Tamar suggests:
- Use imagery, icons, charts to get your point across
- Keep it clean and to the point. People scan, not read.
- Link to appropriate sources; give credit where credit is due
- Provide reader-friendly lists (like this one!)
- Use interviews (interview of Tamar Weinberg at the end of video)
- Use regular features like “Ask us Session”,
Bonus 1: Listen to your readers
Bonus 2: Submit your blog to directories
Step 3: Getting your content found
- Send your links out on twitter, LinkedIn, Facebook et. al. Don’t be too heavy on self promotion
- Answer questions on Yahoo Answers and LinkedIN
- Get content on social bookmarking sites like del.icio.us, stumpleupon
- Get on social news sites like Reddit and Digg. Tamar will show you how to get there in her book – “The New Community Rules“