PC business is becoming a commodity, price wars, razor thin margins are what you hear about when it comes to industry discussion.

Dell being a 61 billion dollar company is desperately trying to differentiate themselves in another front – providing top notch customer service.

Here’s are Dell’s new numbers:

• 30+ dedicated accounts on Twitter answering questions and seek out brand mentions to resolve negativity.
• 23% rise in twitter followers to 1.5 million
• 6.5 million in revenue booking from twitter compare to 3 million at first half of 2009

Though Dell did not release any ROI statements, they do plan to continue investing in social media.