Posts Tagged ‘facebook campaign’

Get set, All-You-Can-Jet

Thursday, December 10th, 2009

After Woody, TGI Friday’s Facebook  icon, proved that is possible gather nearly 1 million fans in months time, Jet Blue is flexing its muscle on Facebook with all-you-can-fly 1 year travel pass.  With just short of 65,000 FB fans but over 1.5 million Twitter, Jet Blue is positioning itself for Facebook fan inflation.  Prizes include:

  • 8 weekly drawings for a pair of round trip flights
  • Team Prize – One Jet Blue Getaway for Four
  • Grand Prize – All-You-Can-Jet Pass for One Year

In addition, for every quarter million fans JetBlue gets on Facebook by Jan 31, 2010, they’ll add another Grand Prize of a one year pass.  So probability of winning Grand prize is at best 4/750,000.  Well, I guess the odds are still good considering the cost to enter is free.

Team prize is 4 round-trip tickets.  Registration requires using Jet Blue’s Facebook application to invite 3 friends to join.  If you don’t have a team, you can join others.

Given all the new Facebook changes in 2010, brands are hurrying to acquire more fans on facebook before it gets harder and more expensive.  If you still don’t have a fan page on Facebook, you gotta hurry!

jetblue-facebook

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Posted in Social Marketing Best Practices | 13 Comments »

Coke Zero – finding your twin in the world of Facebook

Thursday, December 3rd, 2009

Remember when Burger King came out with an early Facebook application that seemingly has nothing to do with their brand?  The sacrificial application was it?  The stunt was eventually shut down by Facebook but it’s legacy remains and free PR continues.  Now Coke is bringing novelty and irrelevance to Facebook as well. To find your own twin in the world of Facebook just go to http://apps.facebook.com/facialprofiler/ and upload your photo.

facial profiler

The smart social marketing technique here for brand marketers is that now they have access to my actual profile to use that for market research and future product marketing initiatives.  Granted I still limited the amount of info I share but how many Facebook users actually fiddle with their default privacy settings?

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Posted in Uncategorized | No Comments »