Posts Tagged ‘social marketing’

Get set, All-You-Can-Jet

Thursday, December 10th, 2009

After Woody, TGI Friday’s Facebook  icon, proved that is possible gather nearly 1 million fans in months time, Jet Blue is flexing its muscle on Facebook with all-you-can-fly 1 year travel pass.  With just short of 65,000 FB fans but over 1.5 million Twitter, Jet Blue is positioning itself for Facebook fan inflation.  Prizes include:

  • 8 weekly drawings for a pair of round trip flights
  • Team Prize – One Jet Blue Getaway for Four
  • Grand Prize – All-You-Can-Jet Pass for One Year

In addition, for every quarter million fans JetBlue gets on Facebook by Jan 31, 2010, they’ll add another Grand Prize of a one year pass.  So probability of winning Grand prize is at best 4/750,000.  Well, I guess the odds are still good considering the cost to enter is free.

Team prize is 4 round-trip tickets.  Registration requires using Jet Blue’s Facebook application to invite 3 friends to join.  If you don’t have a team, you can join others.

Given all the new Facebook changes in 2010, brands are hurrying to acquire more fans on facebook before it gets harder and more expensive.  If you still don’t have a fan page on Facebook, you gotta hurry!

jetblue-facebook

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Posted in Social Marketing Best Practices | 13 Comments »

Desperately trying to differentiate – Dell’s social marketing results

Tuesday, December 8th, 2009

PC business is becoming a commodity, price wars, razor thin margins are what you hear about when it comes to industry discussion.

Dell being a 61 billion dollar company is desperately trying to differentiate themselves in another front – providing top notch customer service.

Here’s are Dell’s new numbers:

  • 30+ dedicated accounts on Twitter answering questions and seek out brand mentions to resolve negativity.
  • 23% rise in twitter followers to 1.5 million
  • 6.5 million in revenue booking from twitter compare to 3 million at first half of 2009

Though Dell did not release any ROI statements, they do plan to continue investing in social media.

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Coke Zero – finding your twin in the world of Facebook

Thursday, December 3rd, 2009

Remember when Burger King came out with an early Facebook application that seemingly has nothing to do with their brand?  The sacrificial application was it?  The stunt was eventually shut down by Facebook but it’s legacy remains and free PR continues.  Now Coke is bringing novelty and irrelevance to Facebook as well. To find your own twin in the world of Facebook just go to http://apps.facebook.com/facialprofiler/ and upload your photo.

facial profiler

The smart social marketing technique here for brand marketers is that now they have access to my actual profile to use that for market research and future product marketing initiatives.  Granted I still limited the amount of info I share but how many Facebook users actually fiddle with their default privacy settings?

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Upcoming Facebook changes that will help smart companies market better

Thursday, December 3rd, 2009

Facebook

Facebook Development Roadmap was just released yesterday, Dec 2, 2009.  These updates are building 2010 to become a pivotal year for social marketing.

Here are the 5 Facebook changes that brand marketers must prepare for:

  1. Email - Formally hidden, Facebook will provide developer access to user’s email address upon consent.  This is HUGE if you’re an email marketer
  2. Notification - App-to-user and user-to-user notification will be replaced by using news stream, inbox and email.  This means you cannot count on status updates to always show up on your fan’s page.  Brand marketers should consider asking for email addresses to market your products and services.
  3. Status Updates – Facebook will determine what status updates are relevant to your news feed.  Similar to above, if you’re a brand marketer, go for email to ensure your messages reach your target audience.
  4. Counter - Facebook’s way of measuring word-of-mouth.  Two billion pieces of content are shared every week, brand marketers will not only measure their reach but also avoid sending duplicate messages.
  5. Open Graph API – This is the most important update for brand marketers.  Every web page will soon potentially be a Facebook fan page.  These “Fanned” pages will show up in user’s FB profiles and in search results and that page will be able to publish stories to the stream of its fans.

Facebook’s 2010 roll-outs proves that they are listening to users and brands.  Expect these changes to help smart companies capitalize on the movement from anonymous web to socially connected web.

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Online Community Rules from the thought leader Tamar Weinberg

Wednesday, November 25th, 2009

Video compiled by Steve Cunningham at http://www.polarunlimited.com

Summary:

  • First 10 years of the internet is getting all the computers and devices on it, the next 10 years is getting people connected to it
  • New Community Rules.  Practical Steps

Step 1

10 things you should be monitoring according to Andy Beal:

  1. your name
  2. your company – include legacy name and abbreviations
  3. your products/brand – manage crisis and promote positive comments
  4. your executives – Bernie Madoff example
  5. your company spokes people
  6. your slogan and marketing message
  7. your competition
  8. your business partners and suppliers – constant, never ending background check
  9. your industry
  10. you clients – call them to congratulate them on their latest big news, makes huge difference in retention rate

Step 2: to blog or not to blog

6 technique Tamar suggests:

  1. Use imagery, icons, charts to get your point across
  2. Keep it clean and to the point.  People scan, not read.
  3. Link to appropriate sources; give credit where credit is due
  4. Provide reader-friendly lists (like this one!)
  5. Use interviews (interview of Tamar Weinberg at the end of video)
  6. Use regular features like “Ask us Session”,

Bonus 1: Listen to your readers

Bonus 2: Submit your blog to directories

Step 3: Getting your content found

  1. Send your links out on twitter, LinkedIn, Facebook et. al.  Don’t be too heavy on self promotion
  2. Answer questions on Yahoo Answers and LinkedIN
  3. Get content on social bookmarking sites like del.icio.us, stumpleupon
  4. Get on social news sites like Reddit and Digg.  Tamar will show you how to get there in her book – “The New Community Rules“

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