Posts Tagged ‘twitter’

Get set, All-You-Can-Jet

Thursday, December 10th, 2009

After Woody, TGI Friday’s Facebook  icon, proved that is possible gather nearly 1 million fans in months time, Jet Blue is flexing its muscle on Facebook with all-you-can-fly 1 year travel pass.  With just short of 65,000 FB fans but over 1.5 million Twitter, Jet Blue is positioning itself for Facebook fan inflation.  Prizes include:

  • 8 weekly drawings for a pair of round trip flights
  • Team Prize – One Jet Blue Getaway for Four
  • Grand Prize – All-You-Can-Jet Pass for One Year

In addition, for every quarter million fans JetBlue gets on Facebook by Jan 31, 2010, they’ll add another Grand Prize of a one year pass.  So probability of winning Grand prize is at best 4/750,000.  Well, I guess the odds are still good considering the cost to enter is free.

Team prize is 4 round-trip tickets.  Registration requires using Jet Blue’s Facebook application to invite 3 friends to join.  If you don’t have a team, you can join others.

Given all the new Facebook changes in 2010, brands are hurrying to acquire more fans on facebook before it gets harder and more expensive.  If you still don’t have a fan page on Facebook, you gotta hurry!

jetblue-facebook

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Posted in Social Marketing Best Practices | 13 Comments »

Desperately trying to differentiate – Dell’s social marketing results

Tuesday, December 8th, 2009

PC business is becoming a commodity, price wars, razor thin margins are what you hear about when it comes to industry discussion.

Dell being a 61 billion dollar company is desperately trying to differentiate themselves in another front – providing top notch customer service.

Here’s are Dell’s new numbers:

  • 30+ dedicated accounts on Twitter answering questions and seek out brand mentions to resolve negativity.
  • 23% rise in twitter followers to 1.5 million
  • 6.5 million in revenue booking from twitter compare to 3 million at first half of 2009

Though Dell did not release any ROI statements, they do plan to continue investing in social media.

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Posted in Social Marketing Best Practices | No Comments »